Saturday, December 20, 2008

The Quinoa Chronicles, Part 2

Yesterday Pierino was having lunch at Salt Creek Grille where one of their new small plate items is quinoa with dungeness crab and avocado. It's tasty and couldn't be more healthy.

Problem: it's not selling. If your average hay seed "foodie" doesn't know what something is they won't buy it.

Solution?: call it something else. We are thinking along the lines of "Bolivian Rice." It works this way, if you were to put "slime fish" on your menu nobody would buy it. How about "Patagonian toothfish?" So respectively renamed "orange roughy" and "Chilean sea bass" the fisheries for both have almost been wiped out.

We don't think line caught quinoa, masquerading as Bolivian Rice can possibly be overfished.

So ask your local chef to put it back on the menu and just tweak the name.

And for those of you who care about our fisheries go to

It's sponsered by the Monterey Bay Aquarium. They are out front in their mission.

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